The growth of website complexities is ever increasing and this isn’t going to change in 2019, making technical SEO a needed investment, both now and for long-term purposes. Along with this, covering on-page and technical SEO in SEO strategies is crucial.
So, what is technical SEO? According to Bigcommerece.com, technical SEO refers to the optimization of servers and websites in order to help bots search and index a website more effectively.
It all begins with a detailed technical SEO audit of the site to assess whether search engines are able to find and index your client’s website pages without any glitches. The focus on technical SEO is an effort to help already evolving search engines that are better understanding information, even with their flaws, to find what searchers are looking for as well as to understand websites. If they can’t figure this out, they move on.
Creating fresh and unique content isn’t going to help when no one can find it. With quality technical SEO foundations and key content, your client’s website visibility will increase.
There are three main elements that make up exceptional technical SEO; performance, crawlability and indexation.
When it comes to site speed, you may wonder how fast webpages should load. Well, believe it or not, the ideal speed is 2 seconds. Faster loading pages gain more visitors, it’s that simple.
Crawlability and Indexation
Did you know that Google has a crawl budget on the amount of time and money its willing to spend on your website? Paying attention to “low-value-add URLs” that include duplicated content on your site and site restrictions, negatively impacts that budget. Monitoring index coverage as well as crawler stats can help greatly with effectively catering for search engine’s needs.
Being able to successfully work on your total SEO processes and strategies is a great way to ensure that all aspects of technical SEO are in order and work both for your website as well as the needs of your prospective visitors.