The success of social media marketing lies in the perfect mix of productive strategies. If you set up your strategies, for example, social media optimization on the basis of recent trends, you can boosts profits and use social networking websites efficiently for marketing. Mentioned below are the modern trends highlighted in a report published by Forbes based on the recent social media marketing industry report.
Low Usage For Social Bookmarking Sites
In accordance to a recent research, the usage of social bookmarking sites has declined 10% from 26% in recent year. This noticeable drop of usage clearly signifies the fall of bookmarking sites. Even if the websites including Pinterest, Reddit, StumbleUpon and Twitter are still popular among marketers, mainstream of sites are just about dying. That is why; it is not an effective practice to trust a bookmarking website blindly for marketing reasons in the recent scenario. As an alternative, check for the websites that are most popular and performs the bookmarking very carefully.
Decline Of Daily Deal Websites
Daily deal features or simply daily deals offerings are regarded as an influential approach to get the attention of a massive number of targeted customers at a time. The research report depicts that around 85% of the marketers are not fascinated in using the most popular daily deal websites for their campaigns in the future. Nowadays people focus more on the substantial amount of returns that they receive from their purchases after a while. Therefore, it is worthwhile to use social networking sites for long term marketing objectives rather than every day goals.
Leading Sites For Social Media Campaigns
Marketers who make use of social medium for marketing will apparently carry out social media campaigns for their products or services to draw prospective customers. The campaigns will be profitable only if the pertinent website is popular among the customers. The research signifies that marketers who spend more than 30 hours a week for social marketing accomplish their campaigns more intensely through Instagram, Pinterest, You Tube and Google+ in comparison with those who spend five hours or less a week on social media marketing.
Trends Of B2B And B2C Marketers
According to a recent research, B2C marketers use Facebook at a higher rate of 67% in comparison with other platforms. In case with B2B marketers, both LinkedIn and Facebook have equivalent majority of 29% each.
B2B marketers use a more diverse arrangement of platforms in comparison with B2C marketers. Both of them do not fully utilize blogging and have least You Tube usage. If you are B2C or B2B marketer, try to promote blogs as they are regarded as the most admired social media platform.
Fewer Check-ins Online
As per the recent research, there is a decline in the usage of geo-location services from 17% to 11% this year. These kinds of services allow check-in to your locations online automatically. A decline in these types of services signifies that individuals are now more concerned about safety and privacy. Marketers can easily tackle this situation through introducing rewards and contests. It will encourage people to check-in more.
Thus, if you are still pursuing the older strategy for social media marketing, then it is the right time to develop new plans and strategies specifically based upon all these recent trends and this only possible through hiring the professional Social Media Reseller Services.